Earlier postings on this Blog will tell you that I understand and support good security measures around information. As such, I am also "tuned in" to security measures don’t make sense.
Airline travel is a great example. This week I tried to change a flight with Jetstar, which I had booked and paid for, but I was not the passenger. I knew I could do this online, but as I was away from my PC, I thought I would try the phone. No go.
They have two policies – one for the telephone and for online. Why? Shouldn’t the level of identity security be the same? I would have thought so. If I know the flight details I can change them on the Web, but not on the telephone. Only the passenger, or someone who claims to be the passenger, can change the flight via the phone.
Security policy problem or just a ploy to get customers to use the Web? Hmmm
Sunday, December 2, 2007
The Online Election
A week ago the Australian Federal Election made political history. Of course, after 11 years, the result was a change of Government, with the Australian Labor Party winning from Opposition, and a sitting Prime Minister losing his seat for only the second time in history. All of this has been well documented.
What has not been so well documented is the role of IT – specifically the Web - in the election result.
The Australian Labor Party was delivered a big majority, by taking a huge share of the Gen Y vote. I don’t think it is any coincidence that the Labor Party had a dominant presence on the Web.
The Labor Party had a Campaign URL in kevin07.com.au which was easy to remember, if derivative of Obama08. The Labor site reflected current Web thinking – kept current and relevant with daily updates, offered effective use of video, contained blogs, and clear links to their major campaign messages. And, to integrate the site with other social networks, the home page offered prominent links to integrated messages on facebook and myspace, and to more video material on YouTube.
The people behind this deserve credit for highly effective use of the Web. They have changed Australian political campaigns forever.
What has not been so well documented is the role of IT – specifically the Web - in the election result.
The Australian Labor Party was delivered a big majority, by taking a huge share of the Gen Y vote. I don’t think it is any coincidence that the Labor Party had a dominant presence on the Web.
The Labor Party had a Campaign URL in kevin07.com.au which was easy to remember, if derivative of Obama08. The Labor site reflected current Web thinking – kept current and relevant with daily updates, offered effective use of video, contained blogs, and clear links to their major campaign messages. And, to integrate the site with other social networks, the home page offered prominent links to integrated messages on facebook and myspace, and to more video material on YouTube.
The people behind this deserve credit for highly effective use of the Web. They have changed Australian political campaigns forever.
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